When people look for a tradesman, they look at the price. When they look for a lawyer, they look at whether they can trust them.
The problem is that trust can’t be claimed — it has to be shown. “Many years of experience and professionalism” is written on every website and means nothing.
Specialise — don’t do everything
“We cover every area of law” sounds like an advantage. It isn’t.
Someone with an inheritance problem is looking for someone who handles inheritance. If your website says you do everything, they find no confirmation that you are the right one.
Say what you do most. Whatever isn’t on the list will reach you through referrals anyway.
Write about the problem, not the law
Clients don’t search for “Law on Obligations, Article 251”. They search for “client won’t pay invoice what to do”.
An article that answers that question in plain words brings more clients than the whole “About us” page. And it shows competence better than any title — because people see it in action.
Prices — the hard question
With legal and accounting services an exact price is rarely possible. But silence causes two problems: people assume it is expensive, and they call only to ask — which wastes your time and theirs.
A middle ground: explain how the price is formed. “Consultation 2,000 denars (about €33), deducted from the fee if we continue.” Or “Monthly bookkeeping from 4,000 denars (about €65) for a company with no employees.”
It doesn’t commit you, and it filters out the people who wouldn’t have come anyway.
A face, not a logo
A photo, a name, where they studied, how many years they have practised, which courts they appear in. For an accountant: which industries they know best.
An office with no names on its website looks like a middleman, not like the people who will work on your case.
What must not be there
Promises about outcomes. “Guaranteed win in court” is both untrue and against the professional code of conduct.
Details about clients. Even without a name, describing a case that can be recognised is a breach of confidentiality.
The contact form — handle with care
People write the details of their problem in their very first message. That means sensitive data travelling through your website.
SSL is mandatory. Not a recommendation. And add a note to the form: “Please don’t include details of your case in your first message — we will go through them at a meeting.”
That one sentence protects them, protects you, and shows that you know what you are doing.
We build websites tailored to specific industries — with what your customers are actually looking for.
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